Mobiles have forever changed the way we use the internet – for some individuals I may be drawing attention to the obvious but in all honesty the depth of its influence goes unnoticed by many. In a recent article from Forbes, they drew attention to a very important statistic – 63% of mobile owners use their device to access the internet and 21% bought a mobile with the prime intention of using it as an internet device. With over 1.2 billion people accessing the web through their mobile, people are no longer anchored to their desktops, they can access the internet anytime anywhere – they are continuously connected.
In 2010 it was predicted that as soon as 2015, mobile web will be the main form of web overtaking desktops – that time could be coming far more quickly than we first predicted. Sites such as brafton.com have stated that people spend more time consuming media on mobile devices (108 minutes a day) than by desktop computers (93 minutes).
With so many people utilising their phones for internet, and more frequently, it makes sense for businesses to place more emphasis on optimising their websites for mobile platforms. Web design is one of the areas that have had to adapt drastically to changes in the landscape – as a consultant for Creative Steam I have witnessed it unfold. Many companies now quite rightly require that a mobile-friendly version of their site be created so that it can be displayed on a variety of screen sizes – this is important because no one screen size has more than 20% of the market share. Furthermore, as 91% of users intend to access the internet for social reasons, the implementation of social widgets has also increased exponentially.
Mobile internet is also completely changing the retail industry with incredible speed – Paypal has boldly predicted that by 2016 50% of all transactions will be made exclusively via mobile. Now more than ever it is important to allow consumers to have complete power, enabling then to buy anything, anywhere and at any time.
QR codes are also on the rise, they further put the power in the hands of the consumer who can choose to indulge in this media at their own convenience. It can also act as a means of providing more information for products of interest. Many companies add it to packaging as a means to cinch the deal, the modern consumer is smart and wants to know as much about their potential purchases as possible.
All in all there is very little that hasn’t changed hugely because of the unyielding rise of smart phones, it is difficult to argue otherwise. With mobiles quickly becoming the go-to device (alongside tablets) for internet browsing, those that don’t adapt will get left behind.