The catering business is a fun yet challenging line of work. There are a lot of things to manage and handle, while all in all being friendly and amiable. Some of the basic necessities to perform well in the catering business are reliable employees and proper equipment. These two factors alone will not only pick up your business if it’s failing but improve the overall state of your company. The reason being is that proper equipment helps you bring the product to life and the employees deliver the product. It’s a simple equation but one that many miscalculate.
The Right Employees
To find the right employees, a business owner needs to understand the importance of trust. Even if there are numerous qualified workers in and out of the kitchen, if there is no trust established between you and the members, the dynamic could be totally off. This can cause damage to the productivity and communication between you and the group.
In the catering business it is beneficial to hire friends and family members. All of the members of the party are in the loop with what is going on and should always keep the company’s best interest at heart. Family businesses usually have established trust that is hard to come by with random employees. But don’t be mistaken, there are plenty of people that find family businesses are difficult to manage. The key is to find balance and delegate the work. Specify exactly what everyone’s role is and make sure that at the end of the day, the job is always fulfilled.
Proper equipment is something that has to fulfill a role of its own. It needs to get the job done. Understand what you need for safety and convenience purposes, but make sure you obtain the essentials as well. If you cater baked goods invest in several ovens so you always have enough room to meet your deadlines and requirements. Always keep cleanliness in mind and make sure your site has several sinks and preparation spots. That includes serving platters and utensils, silverware, glassware and all the like.
Special display trays can go a long way by improving the image of your company. Never neglect the equipment that keeps your food either hot or chilled, depending on the need. Also, don’t expect your clients to provide the simple things such as napkins and some decoration for the tables and centerpieces. Remember that you are catering to them and their needs.
To ensure the longevity of your business, it is absolutely essential that you maintain good food and good service. Consistency will spread the word for you and word of mouth is one of the most important ways you can naturally market your business. Some values and characteristics needed to survive in the catering business are humbleness and friendliness. Good food tastes better when it comes from good people. Exude positivity and show the people you’re catering to that you love what you do. All in all, it is important to remember that you are serving the customer. As a catering company, you want to make sure you always meet their needs and their desires.
Chef Ryan Davis is the owner and operator of Argyle Catering Co., who’s provided catering in Jefferson City, Mo for the past 5 years with quality service and succulent food.