When it comes to running a successful business, a few key aspects can make the difference between success and failure. One of these most important aspects is communication and engagement with customers. Without this element, a business can have the best product or service in the world, but it will undoubtedly fail. Why? Because maintaining a connection with customers, in this day and age especially, is becoming one of the most important things a business can do to maintain its clients and profit stream.
The modern digital age
Take a moment and reflect on how our world has changed over the past 20 years. Monumental changes have happened in the area of technology, which have forever shifted the ways that people communicate and do business. There is truly no going back, and this is a great thing. Technology allows people to communicate instantaneously, with everything at their fingertips. Social media especially has changed the way that people communicate. The latest trends can be spread virally in moments, and people share their thoughts and opinions on thousands of topics and trends each hour.
So what does this mean for the modern business? Well, it means that the old, traditional ways of marketing have to go out the window. In the past, businesses would communicate with their clients passively, using methods such as print advertising, radio and television, and other methods that simply reach out to the customer but don’t offer an invitation for their reply. Today, marketing must reach out to the customer but also invite a conversation. What does this mean? Read on to learn more about social media.
Social media marketing
One of the most successful forms of marketing today is by social media. Millions of people are connected by social media, constantly conversing and sharing thoughts and opinions on a wide variety of topics. The most successful businesses today are the ones that don’t shy away from this conversation stream, but jump right in and engage their target market. Facebook, Twitter, Instagram and Tumblr are just a few of the social media networks that are the most popular at the moment.
They are a way for businesses to connect instantly with their customers and gain a following. Businesses can create a Facebook page and talk directly with their customers, earning their trust and business. And these customers can go on and tag the business in a post or status, helping to spread the word for free. Yes, for free. Gone are the days when all marketing must cost an arm and a leg. When you truly engage with your customer, they will want to talk about you, post pictures of your products, they will be excited about the connection and want to share it. This is free marketing for you and a very sincere way to gain their business. Customers aren’t tricked into buying your product or service; they are doing it because they genuinely enjoy the connection that has been made.
One example of an entrepreneur who loves to keep a good online presence is Francesco Corallo. You can find news updates on Francesco Corallo to learn more about how he succeeds in social media.