Advertise on Cable

Why Advertise on Cable Television? Over the past ten years, cable television has soared in popularity. The emergence of hundreds of cable TV networks, with digital and HD channels, and a never-ending supply of new, original programming, has attracted billions of loyal viewers worldwide. In New York State alone, the cable TV audience is estimated at over 12 million.

Advertisers have followed this mass migration of TV audiences from broadcast to cable. As record numbers of viewers choose cable for news, sports, and entertainment programming, advertisers too, are choosing cable as the best investment for their hard-earned media dollars.

There are many compelling reasons, besides great ratings, to advertise on cable. Cable is extremely flexible, and cost-effective, offering advertisers the ability to target products or services to a specific local market or viewer demographic. By zeroing in on a desired audience, advertisers maximize their ad dollars and avoid very costly, often wasteful buys across a large geographic area and mass-market audience.

Over the past decade, the Cable Telecommunications Association of New York has assisted clients in conducting regional and statewide cable TV buys on systems owned by its sixty-plus members. The CTANY’s streamlined media planning and buying process offers "one-stop" shopping to clients for campaigns in New York and nearby states.

If you are interested in more information on a CTANY buy, please contact our media buyer, Mary Beth Mooney at Dream Catcher Communications at (518) 370-7935, dreamcat@nycap.rr.com and she will be happy to help you.

For local cable advertising in specific  New York State markets, please contact:

Upstate NY (including Albany, Syracuse, Rochester, Buffalo, Utica, Watertown, Finger Lakes)                          
Cindy Applebaum
General Manager
Time Warner Cable Media Sales
Phone: (518) 640-8470
Cindy.applebaum@twcable.com

Long Island
Bronx and Brooklyn

J. Brian Gault
212.382.6100
jbgault@cablevision.com

Westchester                                    
Marguerite Tolliver
General Sales Manager

Phone : 914-347-5833
Email:  matolliver@rainbow-media.com

                                                                                
Lower Hudson Valley 
Jeff G. Harris | 
Time Warner Cable Media Sales
New York Division/ Middletown Office
90 Crystal Run Road, Suite 301
Middletown, NY  10941
Phone: 845.695.7187 
Fax: 845.692.3042
Jeff.Harris@twcable.com

Hudson/Catskill 
Laurie Pulver
National & Regional Sales
Traffic & Billing Manager
Midhudsonmedia
30 South 3rd Street
Hudson, NY  12534
p-518-828-2500 ext. 3903
f-518-828-0173
e-mail:  laurie@midhudsonmedia.com

Time Warner NYC/NY1        

Adam Rowe
NY1 Sales Manager
212-367-0668
adam.rowe@twcable.com