If you’re someone who happens to work in PR, then you already know that it’s your job to get the word out about the company or individual that you work for on a consistent basis. This means that you need to know how to draft press releases, communicate well by email and phone, look for substantial media opportunities and keep up with all of the newsworthy things that are happening with your client.
Needless to say, all of those responsibilities means that you’re constantly working at a pretty fast and demanding pace. Luckily, there are some apps that you can download that will actually help to make your job a whole lot easier:
Log Me In. When it comes to news, it doesn’t just happen when you’re at the office. The media runs 24 hours a day. That’s why it’s important to have the kind of app that will allow you to actually connect to your office computer even when you’re not there. With the Log Me In app, you can access all of the files on your work computer as well as check email and download programs so that you can stay “in touch” no matter where you are. (LogMeIn.com)
Go To Meeting. Sometimes, you need to be able to meet with your staff at a moment’s notice; however, when it comes to getting everyone into one room, depending on their schedules, that may not be possible. With the help of the Go To Meeting app, you can set up a mobile meeting where everyone can chime in even while being on the go. (GoToMeeting.com)
Money Lover. As you’re coming up with all kinds of effective campaigns, one thing that you want to make sure that you do is stay within your allotted budget. Thanks to apps such as Money Lover, you can do just that because not only does it help you to track debt but it also reminds you of the transactions that you’ve already made. (Play.Google.com)
Pulse. To be a really great PR person, you’ve got to stay abreast of what’s current in your field. You can easily do this with an app like Pulse because it is specifically designed to put all of your favorite blogs, magazines, newspapers and websites (like maybe SonicBidsor Reverb Nation) in one place so that you can easily track the latest news that’s happening on those platforms. (iTunes.com)
Evernote. There’s a pretty good chance that your mind is constantly thinking about the next great thing that you can do for your client(s). Yet sometimes, those ideas come at the oddest of times—when you’re getting ready for bed, while you’re at the grocery store, or even while you’re exercising. The thing is, no matter how brilliant the concept may be, you can’t always rely on your memory to bring the concept back to you the next day. With the app Evernote, you don’t have to. It helps you to store all of the ideas that you have so that you can easily refer back to them later. And since it works with virtually every computer or mobile device, you can trust it to hold your visionary thoughts until you get back to the office the next day. (Evernote.com)